CLIENT: Outdoor Industry Association
ROLE: Campaign Concept & Design 
AGENCY: Nuf Said Advertising

The Outdoor Industry Association (OIA) was hoping to boost membership with a fun, eye-catching campaign. They wanted something that stood out in a sea of beautiful outdoor activity shots. I came up with the Born to be a Member campaign during a brainstorming meeting. I then brought the idea to life by mixing babies and the outdoors in original ways.
*Design updated to current brand standards. Some designs not used by OIA.